Jakub Bojan, CEO, is an experienced executive with a proven track record in business development through M&A activities, business integration, and organic growth. Prior to joining Soil full-time, he worked in Mergers and Acquisitions for prominent media and e-commerce companies, as well as leading global advisory firms such as Ernst & Young and PwC. Jakub has also provided transaction services to major banks in the CEE region. During his tenure at major European media and e-commerce companies, he held responsibilities for defining and evaluating development strategies.

Since 2017, Jakub has been actively involved in the crypto industry, with a specific focus on DeFi (Decentralized Finance). He recognizes the potential of cryptocurrencies as alternative sources of capital for transactions and financing the growth of companies.

Jakub has a deep passion for high-altitude mountaineering and has successfully climbed several challenging peaks, including the formidable 8-thousander, Lhotse.